Aim for a balanced representation of dementia begins with a vision, a base that fits the initiatives. These are not empty words, but intentions that motivate everyone to give in society and help the taboo around dementia break. By endorsing the commitment statement you support the principles of the campaign. They are the foundations on which we further built. The initiators are ‘Onthou Mens Vergeet Dementie’ of the Flemish dementia center.